JOIN THE EARN YOUR STRIPES MOVEMENT
You've Found A Different Kind of Franchise Oppurtunity
We’re a movement redefining fitness with mission and passion.
It's Bigger than a Workout
Matt Wright - Earn Your Stripes CoFounder
What is Earn Your Stripes?
Earn Your Stripes was built to fix what traditional fitness franchises ignore. Instead of treating workouts as one-off experiences, we turn training into a mission-based journey with clear progression, measurable performance, and earned achievement.
Behind the scenes, everything is scripted, systemized, and optimized. Owners know exactly how to operate, coaches know exactly how to deliver, and members always know what they’re working toward next.
This is fitness designed like a playbook — not an experiment.
Join a Franchise on the Rise!
Proven Member Retention: Our "mission-based" progression system keeps members engaged long-term, solving the high churn rate typical in boutique fitness.
Turnkey Operations: We provide the playbook. From daily workout programs to marketing automation, you get a "business-in-a-box" designed for scalability.
High-Yield Territory Availability: We are currently opening prime territories with low saturation, giving you a first-mover advantage in your market.
Why You Might Be a Perfect Fit For Earn Your Stripes
• Fitness Enthusiasts: Many owners are passionate about wellness, with
backgrounds in group training or personal fitness journeys.
• Business Professionals: Owners with entrepreneurial expertise looking to scale
a results-driven fitness model in their community.
• Existing Studio Owners: Individuals interested in converting their current fitness
or wellness studio to leverage the EYS brand and systems.
• Former Military Members: Veterans and family members drawn to the
disciplined, mission-focused environment, leadership opportunities, and
community-building impact of leading an EYS studio.
Learn More About EYS
Schedule an intro call to see if you can make the team and bring high-level HIIT training to your community!
Need a bit more Info?
Download the EYS Franchise Overview Pack + Secure Priority Territory Access
We recommend that you download our info pack then schedule a call with us to reserve your territory.
What Sets Earn Your Stripes Apart?
Proprietary Rank System
Our military inspired Rank System motivates members to stay consistent and level up - fueling retention, loyalty, and results.
Proven Member Retention
Our system drives engagement and consistency, delivering retention rates over 30% higher than the industry average.
Expertly Designed Workouts
Our class formats are built by top-tier trainers to challenge the body, engage the mind, and build long-term fitness success.
Gamified Fitness Experience
EYS turns workouts into a mission-based journey, transforming goals into challenges and accomplishments into earned ranks.
Scalable Studio Model
Designed for both urban and suburban markets, our studio footprint and operations are optimized for efficient growth.
Best-in-Class Franchisor Support
From site selection to grand opening and beyond, our team is in the trenches with you, every step of the way.
Smart Tech & Personal Analytics
Every member’s progress is tracked with real-time workout data, performance feedback, and progress insights via our integrated platform.
Inclusive Training
From beginners to elite athletes, our expertly programmed Fit, Combat, and Core classes meet every member where they are.
Positioned in a Booming Market
With boutique fitness continuing to outpace traditional gyms, EYS is uniquely positioned to lead the next wave of studio growth.
CONVERT YOUR EXISTING FITNESS OR WELLNESS BUSINESS TO EARN YOUR STRIPES
Already own a fitness or wellness studio?
Take it to the next level with the strength of the EYS brand behind you.
Here’s why converting makes sense:
Plug & Play Business Systems
Access our comprehensive franchise support, from marketing and operations to tech tools and training – so you can focus on leading your squad and growing your revenue.
Instant Differentiation in a Crowded Market
Rebrand, refresh and stand out with our military inspired group training experience, proprietary Rank System, and powerful community culture – a proven formula that attracts and retains members.
Capitalize on Your Existing Assets
Keep your current location, team, and local presence – and supercharge it with the EYS brand, programming, and national momentum.
