JOIN THE EARN YOUR STRIPES MOVEMENT
WHY EARN YOUR STRIPES?
We’re a movement redefining fitness with mission and passion.
Our studio owners benefit from our business experience, unique studio offering, and a turnkey solution that can be operated as an owner manager or investor model.
EYS is deploying across the country. Are you ready to commit to a scalable business model that can help change your life?
What Sets Earn Your Stripes Apart?
Proprietary Rank System
Our military inspired Rank System motivates members to stay consistent and level up - fueling retention, loyalty, and results.
Proven Member Retention
Our system drives engagement and consistency, delivering retention rates over 30% higher than the industry average.
Expertly Designed Workouts
Our class formats are built by top-tier trainers to challenge the body, engage the mind, and build long-term fitness success.
Gamified Fitness Experience
EYS turns workouts into a mission-based journey, transforming goals into challenges and accomplishments into earned ranks.
Scalable Studio Model
Designed for both urban and suburban markets, our studio footprint and operations are optimized for efficient growth.
Best-in-Class Franchisor Support
From site selection to grand opening and beyond, our team is in the trenches with you, every step of the way.
Smart Tech & Personal Analytics
Every member’s progress is tracked with real-time workout data, performance feedback, and progress insights via our integrated platform.
Inclusive Training
From beginners to elite athletes, our expertly programmed Fit, Combat, and Core classes meet every member where they are.
Positioned in a Booming Market
With boutique fitness continuing to outpace traditional gyms, EYS is uniquely positioned to lead the next wave of studio growth.
CONVERT YOUR EXISTING FITNESS OR WELLNESS BUSINESS TO EARN YOUR STRIPES
Already own a fitness or wellness studio?
Take it to the next level with the strength of the EYS brand behind you.
Here’s why converting makes sense:
Plug & Play Business Systems
Access our comprehensive franchise support, from marketing and operations to tech tools and training – so you can focus on leading your squad and growing your revenue.
Instant Differentiation in a Crowded Market
Rebrand, refresh and stand out with our military inspired group training experience, proprietary Rank System, and powerful community culture – a proven formula that attracts and retains members.
Capitalize on Your Existing Assets
Keep your current location, team, and local presence – and supercharge it with the EYS brand, programming, and national momentum.
